Profile
ROSEMARY CHILESHE
CEO - SWANILENGA GROUP: FOUNDER - ROSELLIS PROPERTY SERVICES; THE ROC FOUNDATION: )
------------------------------------------
ROSEMARY AS A CEO - SWANILENGA GROUP;
INTRODUCING SWANILENGA GROUP;
The name 'Swanilenga' is a combination of Rosemary Chileshe's two other Zambian names Liswaniso (Rosemary' s Lozi name from her Mother's side) & Mulenga (Rosemary's Bemba name from her Father's side). For many years, the name "Rosemary Chileshe" has been in the forefront in Charity, Pageantry, High End Fashion, it is now time to add Rosemary's other names into the mix. Swanilenga Group is Rosemary Chileshe' parent company, which will unleash various other projects as time progresses, these will be under various subsidiaries in fashion, charity, media, production, entertainment all trademarked under goods / services class 41. SWANILENGA GROUP LIVE IN THE PATENT/TRADEMARK JOURNAL
------------------------------------------
ROSEMARY IN PROPERTY;
Rosemary is also a Commercial Property Surveyor, a profession that has only 10% women.
------------------------------------------
ROSEMARY IN FAITH;
Spiritually, she is a member of the New Apostolic Church. She sings Soprano in the choir and is also a Sunday School Teacher of Children from the ages of 3 to 10+.
------------------------------------------
ROSEMARY IN PARTNERSHIP WITH MOTHER AFRICA FASHION LABEL;
In addition, Rosemary is working jointly with her fiance Carl Ellis - a fashion designer on their clothing line label called "Mother Africa" - MOTHER AFRICA FASHION LABEL which initially debuted at Miss Universe 2007 when Rosemary was the appointed delegate for Zambia and her Fiance stepped in as the National Director thereby sponsoring her entire wardrobe under the 'Bow Collection'. Mother Africa debuted its second collection 'Black Diamond' in 2008 at Sanlam South Africa Fashion Week. Mother Africa is now selling in boutiques in Johannesburg and Cape Town.
------------------------------------------
ROSEMARY AS A FOUNDER OF THE ROC FOUNDATION;
Additionally, both Rosemary and Carl are the founders of 'The R.O.C Foundation" charity JOINT FOUNDER - THE ROC FOUNDATION, which aims to raise awareness of HIV/AIDS & alleviate poverty on a bigger scale. One aspect of The Roc Foundation is to assist existing charities / NGOs in need of funding.
------------------------------------------
ROSEMARY AS AMBASSADOR FOR ALL STAR KIDS CHARITY;
Rosemary is also an appointed Ambassador for All Star kids charity - AMBASSADOR - ALL STAR AIDS CHARITY Under Rosemary & her fiance's foundation (The Roc Foundation), projects with the campaign for 75,000 street kids in Zambia, a brainchild of All Star Kids are already underway in Lusaka, Zambia.
------------------------------------------
ROSEMARY AT BUCKINGHAM PALACE WITH THE QUEEN;
Rosemary was invited to have dinner with Queen Elizabeth at Buckingham Palace on 12th November 2007. The reception was to recognise those who had "made a significant contribution to national life". This was in recognition of Rosemary's work through her charity work as well as her contribution to shading a positive light
to Africa. Also in attendance; The Duke of Edinburgh; Prince Michael of Kent & other princesses.
------------------------------------------
ROSEMARY IN PAGEANTRY;
Rosemary was the appointed delegate for Zambia at Miss Universe 2007 in Mexico, where her fiance - Carl Ellis stepped in as the National Director for that year. Prior to then, Rosemary represented Zambia at Miss World 2004 and she was Zambia's representative within the UK, 3 years running from 2003 - 2006.
------------------------------------------
ROSEMARY IN HER CHARITY WORK;
AS JOINT FOUNDER OF THE ROC FOUNDATION;
The Roc Foundation JOINT FOUNDER - THE ROC FOUNDATION is Rosemary & her fiancé's brainchild, which was born in 2007. The Roc Foundation is aimed at raising Awareness such as the implications of HIV/AIDS. Other aspects of the foundation are to work with street kids, disadvantaged groups of people, administering shelter etc. Our belief is that, campaigns worldwide have been launched to raise the much needed awareness; however our desire is to build and encourage an increasing number of centres and educational forums, which are vital, we strongly encourage SELF education as this is key to unlocking an individual's understanding. The foundation focuses on raising awareness through various avenues; supporting charities / NGOs, providing support through centres and the local community. Our aim is not to have funding issued to us directly but instead we request it goes directly to the nominated registered and credible charities / NGOs that we work for / with. How do we choose the charities?, through scrutiny, any charity/ NGOs that comes to us for support, we request that the charity presents us with; a registered number; visible access to the funds received and how the funding has been used and how long the charity/NGO has been in operation etc.
------------------------------------------
AS AMBASSADOR OF ALL STAR KIDS CHARITY;
All Star Kids Charity believes that AMBASSADOR - ALL STAR AIDS CHARITY 'all children should be free from hunger, need, neglect and abuse' Fellow Ambassadors on board - Lukwesa Burak, fellow Zambian born SKY TV news reader, also on board is none other than Rozalla Miller (remember the hit - Everybody is free song..), another fellow Zambian/Zimbabwean lady. Rosemary's comment on the work at hand; 'the work undertaken is very rewarding not in monetary terms as I do not get paid for it and I cover my own expenses but rewarding to see children who cannot fend for themselves be given an opportunity to do so at a later stage when they are able to. As an Ambassador, all that is expected of me is that every now and again, I represent the charity at functions, give a speech on their behalf etc but you will not find me restricted to that description, I push myself to do more. When I was asked to be an Ambassador last year, from the name 'All Star Kids', I was excited, I looked into what the charity did, it was registered, accounts are visibly posted on the official site for the public to see where and how the money donated is being used, it came as a bonus to know that All Star Kids was formally the Andy Cole (Premier Footballer) Foundation. Currently we are all working on a fashion show to be hosted in Bramhall, South Manchester (UK) this coming September, we have a strong network of people on board from designers, to performer etc at the same time, another strong team in South Africa are working on opening an All Star Kids base there. The work is growing in all the positive ways, all by God's grace. The money raised at the fashion show will benefit the development of the Mobile School for Street Kids in Lusaka, Zambia. This is a very tangible project, the pilot is expected to be running in the next couple of months. Very exciting times ahead!'
------------------------------------------
ROSEMARY IN HIGH END FASHION;
Rosemary has done runway for the following fashion weeks;
Sanlam South Africa Fashion Week (2008)
London Fashion Week (2008)
Wimbledon Fashion Week (2008)
------------------------------------------
ROSEMARY - THE EARLY YEARS;
Rosemary was first introduced to the Modelling industry at the age of 18 on her way into Manchester from her family home in Sheffield by a representative of the prestigious Models 1. However, due to secondary school commitments, she did not take it further as modelling was not her desire at that moment in time.
Having completed secondary school, she then stayed on at school in upper sixth form until 1999 to pursue Business Studies as she felt it would give her a wider choice career wise.
In 2000, she started her university studies at Sheffield Hallam on a four year sandwich BSc (Hons) degree course in Business Property Management. in 2004, she graduated with honours.
In 2003, her third year of university, Rosemary moved to Manchester for a year to undertake her placement, shortly after she got signed to Dimples/EdenClayre Modelling Agency in Greater Manchester.
To date; Rosemary is self - represented as she believes that the only person who can fully work hard for her in securing the right deals, is herself.
------------------------------------------
ROSEMARY IN COSMETICS;
Upon her return from Miss World in December 2004, Rosemary entered the Face of Sleek 2005 Model Search and was appointed as the spokes model for the cosmetic giant, to date, her images are still in circulation in most stores worldwide.
------------------------------------------
ROSEMARY IN COVERS;
In 2009 - Rosemary is currently gracing the Magazine Cover for Spotlight Magazine
In 2009 - Rosemary is currently gracing the front page of Afro Newspaper
In 2009 - Rosemary graced the covers of 601TV Magazine
In 2007 - Rosemary graced the covers of The Voice Magazine
In 2007 - Rosemary graced the cover of UGPulse
In 2006, with Rosemary's own powerful negotiating skills, one of her many talents, she graced the covers of MIMI magazine, becoming the first Zambian Covergirl for MIMI Magazine, following in the foot steps other supermodels, including the renowned Supermodel - Iman.
------------------------------------------
ROSEMARY IN THE MEDIA;
Rosemary has since had countless media appearances in the UK and abroad on television, radio, newspapers, magazines and the internet.
She has conducted television interviews to give her advice to aspiring models on what it takes to reach various levels, she has made countless guest appearances and has participated in the prestigious Afro Hair and Beauty Show.
Rosemary has undertaken numerous fashion shows for charities in the UK, Zambia & South Africa as well as for upcoming and established fashion designers. As a key driver in her own success, Rosemary participated in the twisted Sista fashion show on 27 October 2006, in Manchester, where she was selected to close the show. This was aired on Channel M, Manchester's local channel, also accessed from SKY TV.
------------------------------------------
ROSEMARY AWARDED;
17th October 2009:
Rosemary was honoured as a BEST FORMER BEAUTY QUEEN at the BEFFTA (Black, Entertainment, Fashion, Film, Televsion & Arts) Awards - Hilton Hotel.
............................................................
15th August 2009;
Rosemary was honoured with a Joint Community Champion Award alongside Owen Muganda (Charity and Contribution to the community) at the 1st ever southern African Achievers Awards. This Award was in recognition of having contributed so much to the cause of others and work tireless for the community.
............................................................
November 12th 2006;
Rosemary was honoured with a GAB Award (Gathering of Africa's Best) in recognition of HIV/AIDS charity work, now officially the 2ND person after Nelson Mandela to receive one in the Southern Region of Africa.
------------------------------------------
ROSEMARY REVIEWED;
Mr Clayton Goodwin, prominent journalist, founder and organiser of the Miss Caribbean and Commonwealth Beauty Pageant, which has been running in the UK since the 1960's has this to say about Rosemary, 'I tell everybody with whom I am in business that the beauty title-holders of today are generally inferior in attitude and character to those of the Golden Age of the early 1980s but that there is only one young lady today who deserves to be classed in the same company as the "greays" of yesteryear - and that is Rosemary Chileshe'. Mr Goodwin has been a staunch follower and analyst of beauty pageants and title holders in the UK for nearly 40 years.
------------------------------------------
ROSEMARY TO DATE;
Rosemary continues to work with other potential Beauty Queens & Aspiring Models to assist in her areas of expertise. This is yet another phase in her life where Rosemary is set to bring a new meaning to the modelling industry, above all - Rosemary has embarked on the ENTREPRENEUR LADDER as CEO of her parent company- SWANILENGA GROUP & FOUNDER OF ROSELLIS PROPERTY SERVICES.